I run Meta and Google ad campaigns for coaches, dentists, lawyers, accountants, realtors, and e-commerce brands across the US, UK, Canada, and Australia. Fixed scope. Fixed monthly fee. Full accountability on the numbers that matter.
If you serve customers online, have a real offer, and need paid ads to produce measurable return, you're in the right place.
These are the patterns I see every time I audit a new account.
Campaigns built to "get started" quickly without meaningful audience research. The algorithm spends your money on the cheapest clicks, not your best customers.
Monthly retainers paid to agencies that log in once a week, rotate one creative, and send a PDF. You're paying for access, not optimization.
Half the accounts I audit have Pixel firing incorrectly, CAPI not implemented, or offline conversions not imported. The data you're optimizing on isn't real.
Impressions, clicks, and CTR don't pay bills. If your monthly report doesn't tell you revenue, ROAS, or cost per acquisition — it's marketing, not accountability.
I don't take on accounts I can't produce returns on. Here's what every engagement includes.
Every campaign starts with a single number: the ROI or CPA that makes the business work. Everything else — bids, creative, audiences — serves that number.
Not "check in monthly." Every week I'm in your account: reviewing performance, pruning what's not working, scaling what is, and testing the next hypothesis.
Proper Pixel + CAPI, GA4 configured correctly, offline conversions imported where relevant, and dashboards that show you what's actually driving your pipeline.
I'm your point of contact. Not an account manager. Not a junior. You message me directly, and I know your numbers cold.
Three numbers that matter, a sentence on what moved, a sentence on what's next. You'll understand your account's health in three minutes.
Flat monthly pricing so you know your cost ahead of time. Month-to-month with 30 days' notice. I keep you because the work works.
I'm Bilal Shaheen — a digital marketer and founder with over ten years of hands-on experience running paid campaigns across Meta and Google. Before launching my own agency, I held a Senior Digital Sales Manager role at one of Pakistan's most established media publishers, and I built a mobile gaming startup that taught me how unforgiving the paid acquisition game is when you're the one footing the ad bill.
I studied Brands & Communications Management at Copenhagen Business School in Denmark and took MBA electives at George Washington University in the US. My background is equal parts strategy and execution — I can sit with a founder and size up their positioning, then walk into Ads Manager the same afternoon and rebuild their campaigns from scratch.
Over the last decade, I've worked across education, real estate, food & beverage, NGOs, FMCG, and luxury — in Pakistan and internationally. That industry range matters: it means I've seen what actually drives conversions for service businesses with long buying cycles, for e-commerce brands fighting rising CPMs, and for high-ticket professionals where one client is worth thousands.
Today, I lead a small, specialized team serving clients across the US, UK, Canada, and Australia. Our cost structure lets us offer senior-level media buying at prices that make sense for growing businesses — without ever compromising on the quality of the work.
Simple, transparent, and built so you always know what happens next.
A 30-minute call to understand your business, your goals, and your current marketing. No pitch. I just want to know if we're a fit.
If you have existing ad accounts, I review them for structural issues, targeting gaps, creative fatigue, and tracking problems. Written breakdown in 48 hours — yours to keep whether or not we work together.
Based on the audit, I put together a scoped proposal: platform, recommended budget, expected timeline, monthly deliverables, and fee. No obligation.
We get access to your accounts, set up proper tracking (Pixel, CAPI, GA4, offline conversions), align on KPIs, and build the first month's testing plan together.
Campaign structure, audiences, creative direction, copy, landing pages. I build or rebuild what's needed and we go live with clear hypotheses and measurement in place.
Weekly optimization cycles, creative rotation, and bid management. One clear dashboard you can read anytime, plus a monthly strategy call.
A snapshot of the kinds of engagements I run — across local services, info products, e-commerce, and professional firms.
Inconsistent lead flow across three offices. Cost per booked appointment had been climbing for 8 months straight on Google Ads and Meta was producing clicks but no calls.
Rebuilt Google Search with tight keyword themes, added 400+ negative keywords, implemented call tracking and offline conversion imports. Launched Meta retargeting plus geofenced lookalike campaigns around competitor offices.
Meta ads were profitable at $5K/month but couldn't scale past that. Cost per application spiked every time spend increased. Creative testing was inconsistent and tracking was incomplete.
Full funnel redesign: moved from lead magnet to direct-to-call application. Built a structured creative testing framework (3 angles × 4 hooks weekly) and implemented CAPI + server-side tracking.
Attribution destroyed after iOS 14. Reported ROAS had dropped from 3.2× to 1.1× even though actual revenue was stable. Creative fatigue had set in and CPMs were climbing.
Rebuilt Meta CAPI with first-party data layer, integrated with Shopify for deduplicated conversions. Launched a weekly creative refresh cadence (UGC + static + short-form video) and restructured campaigns for iOS reality.
Client was paying Zillow for leads that converted poorly and couldn't be retargeted. Needed owned seller leads and a pipeline they could nurture beyond a single platform.
Built a Google Search campaign targeting high-intent seller queries ("sell my home Toronto", "home value [neighborhood]"). Paired with Meta lookalikes built off past buyers and a "what's my home worth" landing page with automated valuation.
Competing with massive state-wide firms on broad Google Ads terms and losing. CPL for "personal injury lawyer" had climbed above $400 and case signups had dropped 30% year over year.
Niched down the campaign to three specific accident types with high margins. Built long-tail Search campaigns around those verticals, added call extensions and tracked call quality, then ran Meta retargeting for site visitors with testimonial creative.
Pick the platform that matches where your customers are — or run both in parallel for full-funnel coverage.
Facebook, Instagram, and Messenger
Both platforms, coordinated
Search, Performance Max, YouTube
For higher-spend accounts I work on a percentage-of-spend model (typically 10–12%) with additional creative, strategy, and reporting resources. Starting at $3,500/month.
Request a Custom QuoteBilal is the first media buyer who actually explained our numbers in language we understood. Inside 60 days our cost per appointment dropped by more than half. We haven't looked back.
We'd worked with three agencies before Bilal. The difference is accountability. He sends a weekly note with what he changed and why — and the results show up in the revenue dashboard, not just the ad report.
Straightforward, data-driven, and a pleasure to work with. He didn't try to upsell me on things I didn't need — he rebuilt what was broken and scaled what was working. That's rare.
Book a free 30-minute audit call. You'll leave with a clear view of what's working, what's bleeding money, and the one or two changes that would unlock the biggest returns in your account — whether we end up working together or not.